Children’s film and television company Dolphin Entertainment is partnering with the Ethereum NFT collection The Flower Girls to make scripted and unscripted television series, books, games, music, events, and merchandise inspired by the NFT collection.
NFTs are unique cryptographic tokens that exist on a blockchain like Ethereum and signify ownership over an asset. In the case of Flower Girls—designed by female artist Varvara Alay—each NFT signifies ownership over a renaissance-style portrait of a young woman.
“Dolphins’ [sic] storied history of working with children and their ongoing support of children’s charities across the globe align flawlessly with our mission,” Alay said in a statement.
Dolphin has produced children’s programming like the 2013 Justin Bieber film “Believe,” as well as the popular Nickelodeon shows “Zoey 101” and “Ned’s Declassified School Survival Guide.”
The Flower Girls project has a current floor price, or minimum buy-in price, on NFT marketplace OpenSea of 0.56 Ethereum ($1,484). The collection of 10,000 NFTs has traded 4,000 ETH in secondary sales, which at the time of publication was around $10.6 million.
Flower Girls is donating 20% of its profits to children’s charities, and has already donated more than $400,000. The collection is also donating another 5% of profits toward supporting NFT collections created or designed by children.
A number of celebrities have been revealed as holders of the project, from World of Women NFT fans like Reese Witherspoon and Eva Longoria to other A-list actors like Brie Larson, Gwyneth Paltrow and America Ferrara. Rapper Snoop Dogg and Veefriends creator Gary Vaynerchuk are also holders of Flower Girl NFTs.
Dolphin isn’t the first company to partner with an NFT collection to develop animated content. Reese Witherspoon’s production company, Hello Sunshine, recently announced it was partnering with the World of Women to develop a television series based on the NFT collection.